EP Tips: Working with a Hybrid Publisher

Week 3, Tip 1: Creating a Marketing Plan

In the evolving landscape of book publishing, writers collaborating with hybrid publishers must craft a comprehensive marketing plan that effectively blends online and offline strategies. Hybrid publishing, which combines elements of traditional and self-publishing, offers a unique partnership model where authors often contribute to production costs while maintaining more creative control and a higher royalty percentage. A successful marketing plan in this setting leverages the hybrid publisher’s marketing acumen while ensuring that the author’s brand and vision remain at the forefront.