EP Tips: Working with a Hybrid Publisher

Week 2, Tip 2: Author Brand

Welcome back to our series designed for authors who want to work with a hybrid publisher. Today, we're zeroing in on establishing your author brand.  For authors looking to collaborate with a hybrid publisher, the importance of a consistent author brand cannot be overstated. A robust brand transcends mere aesthetics such as logos and color schemes; it's a composite of one's literary voice, core values, and the distinguishing traits that elevate an author above the fray. Crafting a consistent author brand begins with a deep dive into the essence of what you stand for as an author—your ethos, narrative style, and recurring motifs. It's about articulating these into a cogent brand statement that acts as your north star.